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| 07/17/2009 07:27 PM |
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Editor's Note:
This thread provides a snapshot of how Marketing Valet developed Sunrise Telecom's MTT Flash demo. It starts at the script approval stage (there were six revisions) and covers storyboard development and selection of the voice over talent and background music. MV's Mike Aquino was the creative director, Paulo Nasol was the project manager.
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From: Mike Aquino
Sent: Sunday, September 21, 2008 11:51 PM
To: 'Paulo L. Nasol'; 'Dan Perez'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Pau,
I’ve gone over the audition reels from voices.com, and I believe we can begin making our recommendations. I’ve picked five whom I think are worth presenting to client. Within the parameters of the brief we gave, they’ve managed to add their own character to the delivery, as my notes below show.
Jason McCoy – professional, passionate, higher pitch, slight Casey Kasem vibe.
Robert Louis – competent, slightly detached, perfect voice for a technical script. My recommendation.
DC Goode – gruff but professional-sounding.
Dean Compoginis – more aggressive, excited
Edwin Oldfield – cooler, more laid-back
I’ve attached their reels – let me know what you think.
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From: Paulo L. Nasol
Sent: Friday, September 19, 2008 10:12 AM
To: 'Mike Aquino'; 'Dan Perez'
Cc: XXXXX;
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi Team
Thanks for working on the storyboard.
I’ll present the storyboard by tonight. Hope we get their approval on the first presentation.
We have some minor updates with the Script (Mostly in the MTT in Action and Features sections)
XXXX\Sunrise Telecoms\3224-MTT_Demo\Script
MTT Demo Script - Rev 6B-BM.doc
I’ll keep you posted.
Thanks,
Paulo Nasol
Sr. Project Manager
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From: Mike Aquino
Sent: Friday, September 19, 2008 8:58 AM
To: 'Dan Perez'; 'Paulo L. Nasol';
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi guys,
Have incorporated the frames into a storyboard template here:
\\XXXXX\Projects\Sunrise Telecoms\3224-MTT_Demo\Script
MTT STORYBOARD V1.doc
Thanks.
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From: Dan Perez
Sent: Thursday, September 18, 2008 4:53 PM
To: 'Paulo L. Nasol'; 'Mike Aquino'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi Team,
Please view the updated storyboard here:
\\XXXXX\Projects\Sunrise Telecoms\3224-MTT_Demo\StoryBoard
Raw files:
\\XXXXX\Projects\Sunrise Telecoms\3224-MTT_Demo\StoryBoard\psd
Thanks!
Dan
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From: Paulo L. Nasol
Sent: Thursday, September 18, 2008 2:52 AM
To: 'Mike Aquino'; 'Dan Perez'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi Team,
I’ve added new BG music samples taken from previous demos.
\\XXXXX\Projects\Sunrise Telecoms\3224-MTT_Demo\BG\From_Old_Projects
Thanks,
Paulo Nasol
Sr. Project Manager
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From: Mike Aquino
Sent: Tuesday, September 16, 2008 8:06 AM
To: 'Paulo L. Nasol'; 'Dan Perez'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hello all,
Based on Ted’s inputs from yesterday, have put together a shortlist of recommended audio tracks for the presentation. I’ve chosen them based on Ted’s requested parameters: a suspenseful lead-in, plus the variety of movements within the piece. The shortlist is composed of:
342132_SOUNDDOGS_Vo.mp3
Voyager - Optimistic. Pulsing, chiffy synth. Fast tempo. Glenn Emerson SOCAN
377795_SOUNDDOGS_Br.mp3
Bright Prospects - Uplifting, joyous, optimistic - Orchestral Symphonic feel. Tom Rae (BMI) Clotille Publishing (SOCAN) And Lakefield Publishing (SOCAN)
419191_SOUNDDOGS__in.mp3
In The Pocket - Melodic fusion with optimistic, snappy groove. Conveys light- hearted, upbeat, confident mood. Bright, upbeat, casual, confidence, corporate, optimistic, pride, light-hearted. John Manchester. Grand Gouffre (ASCAP).
633745_SOUNDDOGS__ne.mp3
New World Dawn - New Age Optimistic Hopeful Music With A Soul. Graham George.
Let me know if you have any thoughts.
Mike
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From: Mike Aquino
Sent: Monday, September 15, 2008 1:55 PM
To: 'Ted Fong'; 'Paulo L. Nasol'; 'Dan Perez'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi guys –
Dan and I met with Vernie and explained the concept based on Dan’s studies and the sequence we sketched out last week.
Vernie will be doing the storyboard during the night shift, with Dan supervising.
Internals are scheduled at Thursday morning.
Mike
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From: Ted Fong
Sent: Monday, September 15, 2008 1:57 PM
To: 'Ted Fong'; 'Scott '; 'Paulo L. Nasol'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6A - FINAL
Hi Team -
Rev 6A is final script approved by XXXXX and with minor edits submitted by Scott last week.
Scott -
There may be certain technical terms and acronyms in the script that need to be phonetically written out, so that our voice-over talent can say them correctly. Please create this list and send to Paulo.
Thanks,
Ted
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From: XXXXX
Sent: Monday, September 08, 2008 2:06 PM
To: 'Ted Fong'; 'Paulo L. Nasol'
Cc: XXXXX
Subject: RE: MTT Demo Script - Rev 6 with Silient Mode text
Hi Ted –
Here is the revised v6 script. Judy, feel free to make any final edits, but I think it is ready to roll.
Scott
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From: Ted Fong
Sent: Friday, September 05, 2008 9:40 PM
To: XXXXX
Cc: XXXXX
Subject: MTT Demo Script - Rev 6 with Silient Mode text
Hi Team -
Here is Rev 6 of the script which incorporates Scott and XXXXX's edits. I added a third column for the text callouts that will appear in Silent Mode. I will give our creative writer Mike Aquino leeway to edit the Silent Mode text during production, so that the message fits the actual timing and the visuals rendered by our Flash designers.
Note that I changed occurances of "The MTT" to just "MTT." The latter just sounds better to me and is befitting of a product name.
Scott and Michael, please review VO script one last time and give your final approval.
Thanks to everyone who helped on the script and the design concepts (Paulo sent out today for your review). We finished this important phase in exactly two weeks, which means we are right on schedule.
Have a good weekend!
Ted Fong
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